We talk to Jessica Taverner, Style Editor at Good Homes magazine, about cover shoots, lighting moods, and the top home trends for 2019… Tell us about your role at Good Homes magazine…
I work as the Style Editor on Good Homes magazine; overseeing the shopping and decorating pages as well as styling the front cover shoots and roomsets at the Ideal Home Show. My role is very varied and creative, with no two days being the same. I particularly enjoy the process of a shoot, from the early planning and concept stages through to seeing my initial ideas come together on set.
How did you get started in the world of interior design?
I did a textiles course at Norwich University where I focused on designing patterns to be screen-printed onto wallpaper and fabrics. When it came to setting up our final exhibition we were each given a blank, white space. I found this very uninspiring so I gained permission from my tutor to paint it a vibrant blue and set it up like a dining room, with a dressed table and shelving on the walls. I found that I was far more inspired and excited about decorating and styling this space than I was creating the work itself, which formed a very clear career path for me as an interior stylist.
© Good Homes magazine
What goes into the process of designing an interiors set for a Good Homes shoot?
The early stage of shoot planning involves lots of research to identify on-trend themes and colour ways that will be relevant to a particular month - for example coastal and blue tones tend to work best for an August issue. I then compile mood boards to present to the rest of the Good Homes team. Once they’re happy with the themes, I begin ordering samples of paint, fabric and flooring. The next stage is to select furniture and accessories to dress the room. Finally I work with a crew of set builders, a photographer and assistants over two days to compile these looks in a blank space – this will be in either a location house or a studio.
How does lighting play a part in your interiors?
Lighting definitely makes or breaks a room – if you want to create a relaxing, laid-back vibe then you’ll find exposed bulbs and ceiling lights are going to be too bright. Instead, opt for ceiling lights that can be dimmed and switch on a table lamp – the soft glow will instantly evoke a calming ambience. For our January front cover, I wanted to set the scene for a New Year’s party. To create a sense of an evening celebration I kept the lighting low, and decorated with a selection of fairy lights and an assortment of candles.
How would you describe your own interior design style at home?
My style changes all the time! The moment the next season of trends are released I find myself buying into almost all of them. If I like something, I will find a way to make it work. My bedroom is painted in ‘Peach Baby’ by Earthborn, which sounds rather garish, but it’s a lovely, warm neutral that works really well with the teal panelling feature wall I have behind my bed. I have accessorised with a bit of a clash between contemporary and boho-style…if you can imagine that? There is a large Andy Warhol quote print on one wall and a pink/orange pompom throw on the bed and a feather ceiling light.
© Good Homes magazine
Do you have a particular favourite corner or that you feel is 'all your own'? And any tips for creating a 'cosy' space?
As annoying to others as it may be, I like to grab the corner spot of an L-shaped sofa - especially when there is a soft throw draped over the back and a couple of comfy cushions. It helps to have a good view overlooking a street – the optimum people watching spot - or a focal point such as a statement print or mirror that brings you great pleasure. Scented candles and a floor lamp are a must for creating a ‘cosy’ space.
Any top insider tips on what to look out for in interiors in 2019?
I’ve noticed sunbaked colours in shades of mustard yellow, plaster pink and terracotta orange are set to be very popular this year, evoking a well-travelled and holiday-inspired feel. My most recent shoot for our April issue features these hues with lots of natural woods and textured materials.
Finally, do you have a favourite Pooky light?
I used the Stella pendant light for a Moroccan-themed shoot (see picture top) and it instantly added charm and character to the space, whilst evoking memories of a recent city break to Marrakesh where the narrow streets were lit with similar style pendants. Shortly followed by the Stella light is the copper Roller pendant – I love the corrugated finish and I think it would make a great addition to a kitchen, positioned above a breakfast bar. - Unfortunately the Roller pendant is no longer available, but please take a look at our extensive range of pendants here
Roller pendant
Follow Jessica on Instagram here. Our thanks to Good Homes magazine - goodhomesmagazine.com - for permission to use images.
